Helping you to not overspend your budget, to end with a high ROI, and to succeed in your advertising and marketing of events, a detailed budget allocation comes in handy to control the overall trade show expenditures. Keep in mind that your booth design will work to support you and your goals. Use branded items that fit in with your company goals and show up strong at the trade show.
Everything should be considered in advance, including your booth and exhibit corner design. When you set clear goals, it will help you plan and design your tradeshow and also measure your exhibiting success effectively. Do: Set up your exhibit design around your goals A low ROI for these companies will translate into low participation for your next trade show. Through which medium are you more likely to generate interest and response for your event? Is it through social media or out-of-home advertising? While it may seem tempting to market the event to a wide audience to encourage high participation rates, there is no point in attracting people who are unlikely to convert into leads for your participating booths. Make sure you don’t waste resources promoting to audiences who are irrelevant or disinterested in your event! Consider your target audience, their behaviors, and plan your marketing strategy around them. While advertising and marketing are crucial and ensure attendance at your event, you’re going to want to make the most of your budget. Employing relevant entertainment will also help you in drawing your target audience to the event. Entertainment is also an important aspect today, with companies investing in popular acts and multimedia resources to keep attendees hyped and interested in the event. Buffets or sandwiches are especially convenient and offer flexibility to have food on the go. It is also considerate to provide catering for staff in participating booths, who do not have the luxury of leaving their placements for meals. Do: Provide food, beverages and entertainmentįood and beverages are integral to every event experience, especially after your attendees have spent a considerable amount of time walking around and talking. Also, take note to leave enough room for attendees to move around without getting caught in human traffic. As the needs of each booth and how they would like to exhibit their products or services will be different, check with participating companies to confirm the amount of space required to set up a successful trade show booth. In fact, floor space can be used an incentive to encourage participation from companies, so be sure to ration enough space for each booth. While the prospect of having many booths in participation sounds attractive for your event, overcrowding compromises the event experience for both your exhibitors and attendees. Don’t: Underestimate the space needed for each booth A convenient and easily located venue will boost your attendance and allow attendees to commute and find their way to the trade show without any hassle.
Also, a convenient and strategic location is of utmost importance, especially if you will be having industry professionals flying in for your event. It may sound like a timeworn phrase, for location is everything! For a venue that is expected to house a large number of both exhibitors and attendees, it is important to secure the booking beforehand to avoid mishaps - imaging how difficult it would be to book a sizeable location last minute.
Here’s 5 do’s and don’ts for planning a trade show to help you out in managing the event!ĭo: Secure a convenient location in advance Involving a large attendance from both exhibiting vendors and attendees, trade shows are large-scale events that require meticulous planning and coordination.
INDUSTRIAL TRADE SHOW BOOTH DESIGN HOW TO
How to have a successful trade show? For almost every industry, trade shows are wonderful opportunities for companies big or small to market their brand, showcase products, network with fellow industry partners, and interact with customers or prospective clients directly.
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